From observations of San Bernardino weddings, music plays a huge role in setting the tone, with DJs helping to bridge cultures, generations, and moods. What we've learned about local celebrations is that flexibility and energy are key traits couples look for in a DJ. Our research into San Bernardino shows that wedding DJs are often expected to handle more than just music - including emceeing and coordinating the flow of events. In neighborhoods like Arrowhead Farms or San Gorgonio, DJs who can read the crowd and adjust on the fly are especially valued.