Based on what we've seen in Madison weddings, bridesmaid dress selection is as much about comfort and versatility as it is about style. Madison couples often balance formality with a relaxed, Midwestern charm, which is reflected in the dress choices for bridal parties. From airy chiffon gowns perfect for lakeside ceremonies at Olbrich Botanical Gardens to bold jewel tones seen at venues near Capitol Square, bridesmaid trends in the city are both practical and fashionable. Our analysis shows that Madison's boutiques offer a mix of national brands and local finds that suit a variety of budgets and wedding themes.